THE fastest way to reach customers cheaper these days is through SMS. With over 55 crore GSM users in the country, it is one of the largest platforms to advertise your goods and services cost effectively and with quick return on investment. With just Rs.100 invested in SMS messaging campaign, you can successfully reach 2, 000 potential customers in less than one hour and with the highest rate of responses.
Most marketers are aware of the potentials of SMS campaign / SMS Marketing but are challenged by how to really go about it cost effectively. The most widely known option is using online SMS sites. This option provides its own challenges, which include delay in text delivery, undelivered text being billed, the complexity associated with website upgrades that constantly put the users off, and the cost of Internet connection which increases the cost of the campaign and makes it unaffordable by small business owners.
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